What Is Retinol and How Does It Work?
Retinol, a derivative of Vitamin A, is a powerful and widely acclaimed ingredient in skincare.
Known for its exceptional anti-aging properties, retinol has the ability to stimulate collagen production, promote skin cell turnover, and improve skin texture.
Its effectiveness lies in its ability to reduce the appearance of fine lines, wrinkles, and hyperpigmentation, making it a popular choice for those seeking a more youthful and radiant complexion.
As the number one anti-aging ingredient, many people now search for retinol serums in Pakistan.
Research on Retinol’s Effectiveness
Multiple studies show that retinol works well for various skin concerns.
A 2019 review found that topical retinoids are a safe and effective treatment for acne. The review also mentioned that retinol helps increase cell turnover and boost collagen production.
In another 2019 study, retinol was shown to reduce wrinkles after 8 weeks of use.
Even lower concentrations can be effective. Research from 2020 suggested that 0.3% and 0.5% retinol serums can improve hyperpigmentation and uneven skin tone.
In this article, we will shed light on some of the best retinol serums available in Pakistan.
(Check our exclusive coupon codes and deals before you buy — and save on trusted skincare websites.)
List of the Best Retinol Serums in Pakistan
Discover the ultimate solution for achieving radiant and youthful skin with our comprehensive list of the best retinol serums in Pakistan.
- The Ordinary Retinol 0.5% In Squalane
- CeraVe Resurfacing Retinol Serum
- Neutrogena Rapid Wrinkle Repair® Retinol Face Serum
- Eveline Serum Shot 0.2% Retinol
- Hemani Retinol Face Serum
- OG Organix Retinol Serum
- Vince Retinol Night Serum 0.2%
- Skin and Lab – Retinol Repair Serum
1. The Ordinary Retinol 0.5% In Squalane
The Ordinary’s Retinol 0.5% in Squalane is a widely loved option among skincare users in Pakistan who are ready to move beyond beginner-strength formulas. It delivers visible results in smoothing fine lines and uneven texture while minimizing irritation thanks to its squalane base.
This water-free serum includes 0.5% pure retinol, ideal for those transitioning from 0.2% strength. The inclusion of squalane makes it ultra-moisturizing and helps reduce dryness or flaking commonly linked to retinol.
Pros:
- Moderate strength suitable for intermediate users
- Hydrating squalane base reduces irritation
- Affordable compared to similar global brands
- Free of water, alcohol, and silicones
Cons:
- Not ideal for very sensitive skin
- Can cause dryness if layered with other actives
Best for: Normal, dry, and combination skin
Price: 3,949 PKR (At Publish Time)
Key Ingredients: Retinol 0.5%, Squalane
Quantity: 30ml
2. CeraVe Resurfacing Retinol Serum
CeraVe’s Resurfacing Retinol Serum is a dermatologist-developed formula designed to fade post-acne marks, refine pores, and smooth texture — all while being incredibly gentle on the skin. This encapsulated retinol formula works slowly, making it ideal for retinol newbies.
Pros:
- Encapsulated retinol = gentle and slow-release
- Contains ceramides + niacinamide for barrier support
- Great for acne-prone and sensitive skin
- Fragrance-free and non-comedogenic
Cons:
- Slightly expensive
- Retinol percentage not disclosed (but estimated <0.3%)
Best for: Sensitive, acne-prone, and dry skin
Price: 6,000 PKR
Key Ingredients: Encapsulated Retinol, Ceramides, Niacinamide
Quantity: 30ml
3. Neutrogena Rapid Wrinkle Repair® Retinol Face Serum
A globally trusted formula, Neutrogena’s Rapid Wrinkle Repair Serum contains 0.5% pure retinol, blended with glycerin and emollients to help minimize wrinkles, dark spots, and uneven tone. It claims visible improvement in as little as one week.
This serum is popular in Pakistan and widely available, especially among users looking for anti-aging results without overly strong reactions.
Pros:
- Contains 0.5% pure retinol
- Delivers visible results quickly
- Lightweight, easy to layer
- Trusted brand recognition
Cons:
- Slightly overpriced compared to alternatives
- May tingle on first few uses
Best for: Normal and mature skin
Price: 6,500 PKR
Key Ingredients: Retinol 0.5% Ascorbyl Glucoside, Xanthan Gum, Glycerin
Quantity: 29ml
4. Eveline Serum Shot 0.2% Retinol
Eveline’s 0.2% Retinol Shot offers a beginner-friendly formula that includes niacinamide and squalane — making it a brightening, hydrating, and soothing option for daily use. The texture is lightweight, and the formula sinks in quickly without residue.
It is a smart choice for those starting their retinol journey, especially with sensitive or oily skin.
Pros:
- Gentle 0.2% strength is perfect for beginners
- Includes squalane and niacinamide
- Budget-friendly and widely available
- Absorbs quickly with no stickiness
Cons:
- Not strong enough for deeper wrinkles
- Might not suit very dry skin without layering moisturizer
Best for: Oily, sensitive, and beginner skin
Price: 2,595 PKR
Key Ingredients: Retinol 0.2%, Niacinamide, Squalane
Quantity: 30ml
5. Hemani Retinol Face Serum
Hemani’s 1% Retinol Serum offers a surprisingly potent formula at a very affordable price. It combines vitamin E, squalane, and niacinamide with retinol to reduce signs of aging and promote overnight skin renewal.
While the 1% claim seems strong, the formula feels gentle due to its nourishing base.
Pros:
- Budget-friendly and local
- High-strength retinol with hydrating agents
- Vitamin E supports calming effects
- Lightweight texture
Cons:
- May not suit very sensitive or reactive skin
- Ingredient list quality can vary between batches
Best for: Experienced users on a budget
Price: 1,595 PKR
Key Ingredients: Retinol 1%, Vitamin E, Squalane, Niacinamide, Sunflower oil
Quantity: 30ml
6. OG Organix Retinol Serum
This Pakistani brand offers a 0.5% slow-release retinol formula blended with jojoba oil, ceramides, and licorice extract. It aims to support barrier repair while treating signs of aging and pigmentation.
This formula gives long-term results without stripping the skin or causing breakouts.
Pros:
- Clean formula with hydrating oils
- Ceramides support skin barrier
- Balances oil production
- Gentle enough for layering
Cons:
- Not fragrance-free
- Texture may feel oily on very oily skin types
Best for: Dry to combination skin
Price: 3,100 PKR
Key Ingredients: Retinol 0.5%, Ceramides, Jojoba Oil, Licorice
Quantity: 30ml
7. Vince Retinol Night Serum 0.2%
This nighttime serum by Vince includes 0.2% retinol in a nourishing base of jojoba oil and squalane, designed for daily use and beginners. It’s formulated to reduce signs of aging while improving skin elasticity and brightness.
The texture is lightweight and sinks into the skin well, making it suitable for people new to retinol.
Pros:
- 0.2% retinol is ideal for new users
- Rich in soothing, hydrating oils
- Helps with wrinkles, sun damage, and pigmentation
- No heavy fragrance
Cons:
- May not be strong enough for experienced retinol users
- Many users have reported irritation
Best for: Beginner to intermediate users, dry or dull skin
Price: 2,840 PKR
Ingredients: Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Retinol 0.2%
Quantity: 30ml
8. Skin and Lab – Retinol Repair Serum
This Korean-made serum is power-packed with 3% liposome retinol, bakuchiol, and a peptide complex — offering clinical-grade results for mature skin. Despite its strong-sounding percentage, the liposomal delivery ensures gentler absorption.
Bakuchiol adds a natural anti-aging boost, while 9 peptides help restore skin firmness and reduce fine lines.
Bakuchiol works as a natural alternative to retinol, enhancing its anti-aging effects. Peptides in the serum help to repair and strengthen the skin.
Pros:
- Contains 3% liposomal retinol (gentle delivery)
- Includes bakuchiol for extra anti-aging power
- Peptides help rebuild skin
- Excellent for mature or textured skin
Cons:
- May be too advanced for beginners
- Pricey for first-time users
Best for: Experienced users, aging or textured skin
Price: 5,980 PKR
Key Ingredients: Liposome Retinol 3%, Bakuchiol, Peptides
Quantity: 30ml
Editor’s Pick: CeraVe Resurfacing Retinol Serum
If we had to recommend just one retinol serum for most skin types in Pakistan — CeraVe Resurfacing Retinol Serum would be it.
What makes this product stand out is its perfect balance between effectiveness and gentleness. Formulated with encapsulated retinol, it delivers gradual resurfacing without irritating your skin. This makes it an excellent choice even for those who are just starting with retinol or have sensitive, acne-prone skin.
It is also enriched with niacinamide and ceramides, two ingredients that help calm inflammation, fade acne marks, and strengthen your skin barrier. The texture is smooth, non-greasy, and layers beautifully under moisturizer.
FAQs: Frequently Asked Questions
Should you use retinol every day?
You can use retinol every day, but it is essential to build up your skin’s tolerance first. Start by using it a few times a week and gradually increase the frequency as your skin adapts.
Is retinol better than vitamin C?
Retinol is highly effective in anti-aging skincare routines, but that does not make vitamin C any less important. Vitamin C is another powerful ingredient, offering many benefits like brightening the skin and providing antioxidant protection. Both have unique roles and can complement each other when used together.
At what age should I start using retinol?
There is no exact age to start using retinol, but most dermatologists suggest introducing it in your mid-20s. Why? That is when collagen production starts to slow down. So, it is a good time to start keeping your skin firm and youthful.
What happens when you stop using retinol?
Don’t worry, quitting retinol would not cause more wrinkles than before. But, the benefits will gradually fade away. No skincare product gives permanent results—you have got to stay consistent for long-lasting effects.
Does retinol cause side effects?
Yes, retinol can cause some side effects like redness, irritation, dryness, or peeling. But these usually calm down with the help of a good moisturizer.
Who should not use retinol?
If you have got very sensitive skin, or conditions like eczema or rosacea, retinol might not be for you. It is always smart to check with your dermatologist first.
Does retinol cause skin darkening?
Retinol does not directly darken your skin, but it does make it more sensitive to the sun. This means without proper sunscreen, you could be at risk for sunburns or skin darkening. So, sunscreen is non-negotiable if you’re using retinol.
Related:
11 Best Vitamin C Serums In Pakistan
Your Guide to the 10 Most Effective Anti-Aging Ingredients

Education: University of Peshawar
Abrar Ahmad holds a Master’s degree in Chemistry and has been writing about skincare for over five years. With a deep understanding of ingredients and their impact on the skin, he enjoys sharing practical, science-based skincare advice. When not writing, he loves playing with his kids.